A business card is a marketing essential and needs to be properly designed for the bets results. It’s more than simply providing an address and contact number. A well-designed business card can motivate potential customers to make a call, visit a web site and best of all, make a purchase. 1 Use the Back of the Card People forget that there are 2 sides to the card and often leave the back blank while cramming everything onto one side. It is advisable to keep the name and contact information on the… Read More
3 Tips to a Better Business Card
How to Use Bleeds in Your Print Work
Like the look of advertising or book illustrations where the image runs off the edge of the page? That’s called a bleed and it’s an effective design technique. It’s also essential whenever you want a background colour over the entre surface without the tell-tale white border around the page. Defining a bleed is necessary because presses, copiers and most other printers do not print to the actual edge of the sheet. This means there is always a “white”, unprinted area at the edge of the page. To overcome this, the… Read More
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