A business card is a marketing essential and needs to be properly designed for the bets results. It’s more than simply providing an address and contact number. A well-designed business card can motivate potential customers to make a call, visit a web site and best of all, make a purchase. 1 Use the Back of the Card People forget that there are 2 sides to the card and often leave the back blank while cramming everything onto one side. It is advisable to keep the name and contact information on the… Read More
3 Tips to a Better Business Card
Qwik Print Introduces “Spot” Mascot
Our official mascot is “Spot” the Dalmatian dog. Unlike the real thing which has only black spots, Spot has multiple colours representing the CMYK (cyan-magenta-yellow-black) colour used in printing. You will soon see Spot appearing in marketing materials and correspondence. Our illustration, designed in-house, is based on a papier-machete sculpture that resides in our lobby. A mascot character can be a surprisingly powerful business asset—especially for small and local brands that want to stand out without a massive ad budget. Here’s why mascots work so well. 1. Instant Brand Recognition People remember characters better… Read More
New Product – “Suede Feel” Business cards
Looking for a business card with a unique tactile feel? This product available from a new supplier is printed on heavy-weight 16pt stock and has a velvet lamination that makes the card feel like suede. Cards are full-colour, can be printed single or double-sided and can have spot UV (gloss coating). They cost a bit more than standard cards but offer something just a little different. And no, they don’t have to be brown.
Take Better Photos Using this Handy Card
Digital cameras are becoming increasingly complex, especially if you are not taking photos regularly or want to use it in other than automatic mode. These cameras offer amazing capabilities but to get the most from them, it’s good to understand a few photography fundamentals. There are endless on-line sources for this type of information but when you are out in the field ready to take a photo, you can’t look it up on your computer. We’ve created a “Photography Cheat Sheet” that helps you remember camera settings and contains a… Read More
Postcards – Big Messages in Small Spaces
The amazingly inexpensive postcard continues to be popular with Guerilla Marketers that realize the many ways in which this small-format marketing weapon can be used to generate new business. Most mail has to be opened to be read so people often look at just the envelope, decide they’re not interested, and out it goes. In contrast, a postcard is already “opened,” ready to read so the message will be seen – no matter how speedily – by the recipient. Postcards offer small size, visual impact and portability. Postcards range in… Read More
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