Our official mascot is “Spot” the Dalmatian dog. Unlike the real thing which has only black spots, Spot has multiple colours representing the CMYK (cyan-magenta-yellow-black) colour used in printing. You will soon see Spot appearing in marketing materials and correspondence. Our illustration, designed in-house, is based on a papier-machete sculpture that resides in our lobby. A mascot character can be a surprisingly powerful business asset—especially for small and local brands that want to stand out without a massive ad budget. Here’s why mascots work so well. 1. Instant Brand Recognition People remember characters better… Read More
