Artwork Preparation

The following guidelines are provided to assure that you get good results. If you have questions about these requirements you can request additional information by email or read our blog where we write longer articles explaining some of these concepts.

General Artwork Standards

  • PDF is the standard file type which can be created from Illustrator, InDesign, Word and Publisher.
  • Ensure that your PDF is high res and that all graphics/photos are converted to CMYK at 300 DPI.
  • Do not include crop marks, registration or additional file information in the margins.
  • Fonts should be outlined or embedded in the document.
  • Flatten artwork with layers prior to generating your PDF file or specify flattening in the Acrobat output settings.
  • For files with a bleed (where artwork runs off the edge of the page) allow a .125″ bleed zone on all edges. (See the layout guides for a sample.)
  • Each job (including multiple paged projects) must be submitted as a single PDF file.
  • Ensure that all pages are the same size.
  • Files must be submitted with proper orientation, especially important in double-sided documents and folded pieces such as brochures.
  • Include all important artwork within the Safety Line  – approximately .185″ from the trimmed edge.
  • It is best to avoid using borders in your design. If a border is too close to the trim line it may be slightly off-center.
  • PMS colours should be converted to CMYK in your artwork. We do not print individual spot colours. For colour critical artwork, it is advisable to request a hardcopy proof so you can adjust colours appropriately.
  • If you are including photos in your artwork, it is advisable that you convert them to CMYK files within Photoshop or other editing software and then include them in your design. The conversion usually affect the colour and brightness and will require further adjustments.
  • If your job includes folds, specify the fold type and which panels are the front and back of the finished item.

If artwork does not meet these requirements the following may occur:

  • your files will be rejected and you will be required to make corrections.
  • you can request that we fix errors, assuming that we have editable files available. In these cases we will charge for out time at a rate of $55/hr.
  • we can proceed to print (assuming the errors do not prevent this). This is generally limited to issues related to colour and not design. In these cases, you will be required to confirm that we are to print.