3 Tips to a Better Business Card
Posted on | January 27, 2026 | Comments Off on 3 Tips to a Better Business Card
A business card is a marketing essential and needs to be properly designed for the bets results. It’s more than simply providing an address and contact number. A well-designed business card can motivate potential customers to make a call, visit a web site and best of all, make a purchase.
1 Use the Back of the Card
People forget that there are 2 sides to the card and often leave the back blank while cramming everything onto one side. It is advisable to keep the name and contact information on the face and use the back for marketing such as a list of services, slogan, photo or graphic.
2 Use Colour
Colour draws attention and makes your card more memorable but use a light hand. Too much of a good thing can ruin the effect. Strategic use of a colour in a logo or graphic can make it pop. Background colours are a great way to contrast front and back but may require the use of reverse (white) type to maintain readability.
3 Make it Readable
In an effort to get as much as possible on the card, designers commonly make the type size of the address and contact number(s) too small. Test readability by looking at your card in a dimly lit room or at arm’s length. The smaller the type the darker it should be or the higher the contrast between type and background.
If you need help with the design of your business card, contact our design department.
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