A business card is a marketing essential and needs to be properly designed for the bets results. It’s more than simply providing an address and contact number. A well-designed business card can motivate potential customers to make a call, visit a web site and best of all, make a purchase. 1 Use the Back of the Card People forget that there are 2 sides to the card and often leave the back blank while cramming everything onto one side. It is advisable to keep the name and contact information on the… Read More
3 Tips to a Better Business Card
Qwik Print Introduces “Spot” Mascot
Our official mascot is “Spot” the Dalmatian dog. Unlike the real thing which has only black spots, Spot has multiple colours representing the CMYK (cyan-magenta-yellow-black) colour used in printing. You will soon see Spot appearing in marketing materials and correspondence. Our illustration, designed in-house, is based on a papier-machete sculpture that resides in our lobby. A mascot character can be a surprisingly powerful business asset—especially for small and local brands that want to stand out without a massive ad budget. Here’s why mascots work so well. 1. Instant Brand Recognition People remember characters better… Read More
7 Deadly Mistakes of Restaurant Menu Design
The following is a list of some of the most common mistakes associated with the initial design and updating of your restaurant menu. They are easily avoidable and many are common sense. Call for help on the design and printing of your next menu. Hand-written changes on the menu. Digital printing allows for quick and inexpensive menu updates so it is better to reprint when making pricing changes or discontinuing items. Not only is it time consuming making manual changes, it always looks “last minute” and adversely affects the look. Misspelled… Read More
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