A business card is a marketing essential and needs to be properly designed for the bets results. It’s more than simply providing an address and contact number. A well-designed business card can motivate potential customers to make a call, visit a web site and best of all, make a purchase. 1 Use the Back of the Card People forget that there are 2 sides to the card and often leave the back blank while cramming everything onto one side. It is advisable to keep the name and contact information on the… Read More
3 Tips to a Better Business Card
The Power of the Printed Menu
In a world dominated by screens and QR codes, the printed menu remains a powerful and effective tool for restaurants, cafés, and hospitality businesses. A physical menu creates an immediate sense of professionalism and trust—guests instinctively associate printed materials with quality, care, and attention to detail. It signals that your brand is established, intentional, and customer-focused. Printed menus also enhance the dining experience by being simple, accessible, and intuitive. There’s no need for phones, apps, Wi-Fi, or downloads—just pick it up and browse. This removes friction, reduces distractions, and keeps… Read More
Embedded Marketing
Turn invoices into unique selling opportunities for your business.
Interactive Printing – How to Use QR Codes in Print
QR Codes are those weird-looking blocks of white and black that looks like an unfinished crossword puzzle or terrazzo floor. In fact, those squares contain a lot of data that can be read with a simple app on any smartphone. Typically, the information is a web site link but can include name and address information, a sales message or instructions. An example, linking to our home page www.qwikprint.ca is shown at right. How to Read It To read a QR Code you need a mobile with a built-in camera and… Read More
7 Deadly Mistakes of Restaurant Menu Design
The following is a list of some of the most common mistakes associated with the initial design and updating of your restaurant menu. They are easily avoidable and many are common sense. Call for help on the design and printing of your next menu. Hand-written changes on the menu. Digital printing allows for quick and inexpensive menu updates so it is better to reprint when making pricing changes or discontinuing items. Not only is it time consuming making manual changes, it always looks “last minute” and adversely affects the look. Misspelled… Read More
Black is Back
Black printing can still be used for impactful advertising and communications pieces, especially when printed on coloured paper and unusual textures. Qwik Print offers low-cost, photo-quality black printing at discount prices.
Hockey Programs Can Pay for Themselves
Sports programs can pay for themselves if you get the quantity and page count right. Advertisers look for opportunities to reach niche markets that your team or organization may represent. We can help with the design, print and planning to make it successful.
Take Better Photos Using this Handy Card
Digital cameras are becoming increasingly complex, especially if you are not taking photos regularly or want to use it in other than automatic mode. These cameras offer amazing capabilities but to get the most from them, it’s good to understand a few photography fundamentals. There are endless on-line sources for this type of information but when you are out in the field ready to take a photo, you can’t look it up on your computer. We’ve created a “Photography Cheat Sheet” that helps you remember camera settings and contains a… Read More
Postcards – Big Messages in Small Spaces
The amazingly inexpensive postcard continues to be popular with Guerilla Marketers that realize the many ways in which this small-format marketing weapon can be used to generate new business. Most mail has to be opened to be read so people often look at just the envelope, decide they’re not interested, and out it goes. In contrast, a postcard is already “opened,” ready to read so the message will be seen – no matter how speedily – by the recipient. Postcards offer small size, visual impact and portability. Postcards range in… Read More
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