3 Tips to a Better Business Card

A business card is a marketing essential and needs to be properly designed for the bets results. It’s more than simply providing an address and contact number. A well-designed business card can motivate potential customers to make a call, visit a web site and best of all, make a purchase. 1  Use the Back of the Card People forget that there are 2 sides to the card and often leave the back blank while cramming everything onto one side. It is advisable to keep the name and contact information on the… Read More

Qwik Print Introduces “Spot” Mascot

spot-the-dog-illustration

Our official mascot is “Spot” the Dalmatian dog. Unlike the real thing which has only black spots, Spot has multiple colours representing the CMYK (cyan-magenta-yellow-black) colour used in printing. You will soon see Spot appearing in marketing materials and correspondence. Our illustration, designed in-house, is based on a papier-machete sculpture that resides in our lobby.  A mascot character can be a surprisingly powerful business asset—especially for small and local brands that want to stand out without a massive ad budget. Here’s why mascots work so well. 1. Instant Brand Recognition People remember characters better… Read More

The Power of the Printed Menu

In a world dominated by screens and QR codes, the printed menu remains a powerful and effective tool for restaurants, cafés, and hospitality businesses. A physical menu creates an immediate sense of professionalism and trust—guests instinctively associate printed materials with quality, care, and attention to detail. It signals that your brand is established, intentional, and customer-focused. Printed menus also enhance the dining experience by being simple, accessible, and intuitive. There’s no need for phones, apps, Wi-Fi, or downloads—just pick it up and browse. This removes friction, reduces distractions, and keeps… Read More

Interactive Printing – How to Use QR Codes in Print

QR Codes are those weird-looking blocks of white and black that looks like an unfinished crossword puzzle or terrazzo floor. In fact, those squares contain a lot of data that can be read with a simple app on any smartphone. Typically, the information is a web site link but can include name and address information, a sales message or instructions. An example, linking to our home page www.qwikprint.ca is shown at right. How to Read It To read a QR Code you need a mobile with a built-in camera and… Read More

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